It may not have the staying power of say, “Got Milk?”, but the Fragrance Foundation is hoping its new, “One Drop Changes Everything” ad campaign can reverse a decade of declining fine fragrance sales.

The campaign, created by Yard, a New York-based advertising and design firm, will remind consumers about the transformative power of fragrance. It will begin running in late January, with the hope that it will positively affect Valentine’s Day fragrance sales.

According to Rochelle Bloom, president of the Fragrance Foundation, the Foundation will solicit support from the industry and media. The campaign could have a street value impact of between $1 million and $2 million, assuming the foundation will receive donations.

Unfortunately, the campaign may be too late to save the all-important Holiday selling season.

All ads will feature the outline of a square fragrance bottle with an atomizer.

Furthermore, all ads direct users to www.onemightydrop.com, a dedicated website that will feature a number of interactive components, including a fragrance selector, and links to other sites. A Facebook page is being developed, with the aim of allowing customers to comment on the campaign and offer their own “One Drop” suggestions — which could make it into future versions of the campaign.